RESEARCH - Focus Group

From analyzing my questionnaire results i found out that the majority of people that completed it were up to the ages of five, although i am going to make this a little older because i feel they are too young to realize what they like and dislike about things, so I've decided to use the age range of 4 to 9. I used six children in this age range, 3 boys and 3 girls to make it fair.I showed them all the three opening sequences I had previously analysed, these were: Lizzie McGuire, Balamory and Ben 10.  I then asked them what they liked and disliked about these opening sequences.

Lizzie McGuire

• Only 16.% noticed the directors and producers names which were show at the beginning of the sequence. 
• 66.%  said they like the plain white background as it made the characters stand out, although 40%  thought that it was boring. 
• 84% said they like the fact the characters names appeared at the side of them, clearly showing who was who helping you follow it if your new to the programme. 
• 80% said that they like the "big ball" prob because it showed the excitement and closeness of the family. 

Balamory

• 80% said that they liked the music created just for Balamory as it is fun and explanatory.
• 20% thought the song was too repetitive. 
• 36% said they liked the use of CGI and bright colouring used in the opening sequence.
• 50% said that they liked the way you followed the characters showing what they do and getting an idea of their personality.  
• 64% said they didn't like the idea of CGI as it was too childish. 

Ben 10

• 80% of people said they like the idea of having a prop like "Bens watch" will can allow them too change into another character instantly. 
• 50% said they like the idea of the aliens being shown which Ben can turn into. 
• 50% disliked this because they thought it gave away too much of the progamme.
• 36% said they like the space effect at the beginning.
• 100% though a minute was just the right length for an opening sequence. 

After finding out these results, i told my focus group of the idea i have for my opening sequence. I asked them too come up with at least two things they liked and disliked about my ideas. The majority of peoples answers were..

What they like most. 

The things that i mentioned that appealed to them most were...

• Having an opening sequence that was between 40 seconds and a minute long.
• Introducing all main characters one by one, ensuring you know their personalities.
• They liked the idea of a upbeat, young track.

What they disliked..

The things that they disliked most were..

• Having computer generated characters - they said this was childish. 
• The colour scheme of red blue and green, they said they only like the idea of blue and red. 

I will take this research into consideration when creating my opening sequence.