RESEARCH - Research into similar products - dvd covers

                                                              Hannah Montana Dvd cover.

Layout:
The layout of this dvd cover i believe it the most effective. The route of the eye firstly travels through the "walt disney" logo this is effective because it's helping to advertise walt disney and also children may like other Walt Disney films and be attracted to this one because it's also made by them. The route of the eye then travels into the masthead, "hannah montana- the movie" this is effective because it's written and designed in the same way it is normally in the programs etc, so children will recongise it and relate to it. There is also "the movie" bit added on, this is effective because otherwise children buying it may think it's one of the programs and be dissapointed when they get it home. The route of the eye then travels into a tagline, "she has the best of both worlds", then through Hannah Montana. Hannah is smiling and looking happy, she looks as if she's wearing lots of make up and is well styled up. The route of the eye then travels through another tagline, "Now she has to pick one" where it then goes through another image of Hannah, she is also smiling and happy, but looking more natural. The reason for this is because they are contrasting the city world, to the coutryside world. The hotspots of this magazine are just focusing on contrasting the two worlds together.

Images:
The images used are cleverly created. Both images are close ups, showing how Hannah is smiling in both of them,  but contrasting the different stances. In the first picture, Hannah is shown to have bright blonde hair, lots of make up ect. This is effective as in the top picture she is shown as being in hollywood, where the lighting has been used, and "hollywood" has been shown in the corner. Whereas in the second picture,  Hannah is shown as having brown hair, less make-up and far more natural looking. This is because this half of the image is set in the countryside, we can tell this by the horses and hay ect which is in the picture. The effectiveness of doing this is Hannah is seen as being two different people, showing children that you can do all sorts of things with your life. Also with Hannah being shown in different ways, the children have essentially, two "different" Hannah's they can aspire to be like.

Fonts:
 There isnt much texts used, but where there is the fonts are simple bold and readable, which is effective of the young target audience.

Colours:
The colours used on this cover are mostly whites and blues. Sterotypically blue is a males colour, although we know this is aimed at females. The reason for the colouring to be uncoventional is because they needed that colouring to make the effectiveness of the imagery work.

Conventions:
This DVD effectively follows conventions by including a happy Hannah on the front, shown to be like she is on the program. Also because children will recongise Hannah and aspire to be like her. The layout of the dvd cover is also conventional, having the masthead at the top etc.