Layout:
The first thing you see is the masthead Balamory, this is bold and in rainbow colours, they way it would normally be. This is effective because the children will recongise it from the programme, and can relate to it which will help advertise the dvd. The route of the eye then travels through to the Cbeebies logo, this is adveritsing for the BBC although it also helps attract other Cbeebies fans who might not have actaully seen Balamory. The route of the eye then travels through a circular picture which is full of sun, and bright skys and looks happy. This is effective and contrasts the title, "rain or shine" and also, reflects the umbrella on the right side. This will attract children in because it looks fun. The route of the eye then travels through the masthead/title, "rain or shine" this is written in bold bright orange writing, which is effective because it stands out. The actually title rain or shine is effective because children like both, and having a dvd about both may be fun for them. The route of the eye then travels into the restiricted age "u" which is basically anyone, so helps set the target audience of very young children. It then travels through a tagline, "have fun in Balamory whatever the weather" this is effective because it contrasts the masthead, sun and umbrella all together and suggests that Balamory is always fun despite the weather. Also it will help teach children that you can have fun whatever the weather. The hotspots are showing the characters, they are dressed like they would normally be on the show, helping chidren recongise them and be drawn into the dvd cover. Pc Plum is shown as being an authoritive character, yet still smily and happy. All the characters are shown smiling, which will help children be attracted to this dvd above others.
Colours:
The colours used in this dvd cover are mainly blues, oranges and yellows. These are all sterotypically unisex colours, contributing to the target audience of young boys and girls, around the ages of 1-6. The sky is shown as being bright and blue, suggesting its nice weather and everyones happy. The costumes of the characters are all bright, suggesting there all fun and this is something children like. Pc Plum's not so bright, but he is in his uniform showing authority. The orange bold writing used for the masthead is effective, exspecially with the white background because it stands out more. Also the contrast of the orange against the yellow and blue characters costumes is effective because it stands out even more.
Fonts:
The fonts used are plain and consistent throughout, but this is effective to the younger target audience it's aimed at, as they need clear big writing to be able to read and understand it. There is very little font on the dvd cover which is effective because unlike a magazine, you dont really want to know whats happened in a film before you watch it.
Images:
The images used are effective because they are the normal characters from balamory which can be recognised by the children. Both images of the females are mid shots, showing their clothes that they would wear on the tv programme, this is effective because the characters will be recognised by the children. The shot of Pc Plum is a close up, this is showing his facial expression, as he is happy. All the characters are shown as smiling, to attract the children because they look happy and fun. The way the images are placed suggest that Pc Plum is more important than the other characters as he is in the middle and looks more dominant, however this would work as he is the police officer and is the most authoritive character. CGI was used to create the circular picture in the middle, this reflects the title because its sunny but the little charaters are wearing coats and scarfs, "you can have fun whatever the weather."
Conventions:
This Balamory dvd cover does follow conventions. They've used lots of bright colours, simple fonts and smily characters to convey with the audience being very young children. They have also used the characters from the program and dressed them in their outfits, which is effective because the young children will recongise them. The masthead does not follow conventions as it isnt at the top, but it is still effective. Another convention they have used is CGI, this appeals to young children because its colourful, fun and easy to understand.
No comments:
Post a Comment