Title: RunAround
Genre: Children's Tv Drama
Description of ideas:
Genre: Children's Tv Drama
Description of ideas:
Our product is a new children's TV programme called RunAround which consists of four school children, Sarah, Emily, Tom and Jack. These four are all stereotypically different, Jack playing the "geeky" character, Emily playing the "girly-girl", Sarah playing the "sporty" type and Tom playing the "funny-guy". Our reasons for doing this is because when we looked into different products we found out these are the things that work and the audience enjoys watching these types of characters as a group of friends. Using these characters, we created and introduction into our programme RunAround. Our opening sequence introduces the characters and gives a positive image about being at school. This should encourage people watching to enjoy it while they're there. Our characters include two boys and two girls because we want to appeal to a larger target audience.
Why our product would be successful:
I believe our product will be successful because we know what the target audience expects, having researched it and ensuring our product matches the criteria. I believe our idea will attract the target audience because its fun and unique. Also because at the minute there is no programmes similar to it, meaning it will attract a larger target audience because it's a new idea. We have also followed typical conventions of a children's TV programme by including fun things. Having already assesed what works in the real world we know what will be appealing and successful to the target market.
Summary of conventions:
Our TV programme RunAround follows many different aspects and conventions of a typical programme aimed at this young audience. All our characters included in our opening sequence are all of typical school age which relates to the target audience and is a convention we found worked in young children's programmes. The setting we have chose for our drama includes a playing field, playground, classrooms and corridors which are all relating to a school setting so it is similar to typical TV programmes meaning our target audience will be more inclined to watch it. Also shown in children's dramas high key lighting is used to imply a ecstatic and exciting programme which is attractive towards our target audience. The use of high key lighting gives a sense of realism too, as the settings and locations we have chose are a school and as children only attend school during the hours of daylight. We have also chose an upbeat tune which is appropriate for the age of our target audience, our reasons for this is because its fun and will keep the children entertained. Fonts are also conventional as we have chose to do ours like the popular show "Balamory" including a heading showing up in bright colours letter by letter, as from doing our research we know this is affective. This also stands out and attracts the attention of young children. Furthermore, bright colours are often seen as fun and associated as childish which will clearly identify our target audience. We have also clearly included four different stereotypical characters which will widen the available market, offering something for everyone.
Summary of target audience:
Our target audience is in the demographic group E, which is ages 7-11. We believe this is the appropriate age range for the contents included. Also the surveys i completed analysing similar products had target audiences of similar ages.
Why our product would be successful:
I believe our product will be successful because we know what the target audience expects, having researched it and ensuring our product matches the criteria. I believe our idea will attract the target audience because its fun and unique. Also because at the minute there is no programmes similar to it, meaning it will attract a larger target audience because it's a new idea. We have also followed typical conventions of a children's TV programme by including fun things. Having already assesed what works in the real world we know what will be appealing and successful to the target market.
Summary of conventions:
Our TV programme RunAround follows many different aspects and conventions of a typical programme aimed at this young audience. All our characters included in our opening sequence are all of typical school age which relates to the target audience and is a convention we found worked in young children's programmes. The setting we have chose for our drama includes a playing field, playground, classrooms and corridors which are all relating to a school setting so it is similar to typical TV programmes meaning our target audience will be more inclined to watch it. Also shown in children's dramas high key lighting is used to imply a ecstatic and exciting programme which is attractive towards our target audience. The use of high key lighting gives a sense of realism too, as the settings and locations we have chose are a school and as children only attend school during the hours of daylight. We have also chose an upbeat tune which is appropriate for the age of our target audience, our reasons for this is because its fun and will keep the children entertained. Fonts are also conventional as we have chose to do ours like the popular show "Balamory" including a heading showing up in bright colours letter by letter, as from doing our research we know this is affective. This also stands out and attracts the attention of young children. Furthermore, bright colours are often seen as fun and associated as childish which will clearly identify our target audience. We have also clearly included four different stereotypical characters which will widen the available market, offering something for everyone.
Summary of target audience:
Our target audience is in the demographic group E, which is ages 7-11. We believe this is the appropriate age range for the contents included. Also the surveys i completed analysing similar products had target audiences of similar ages.
13/20 C
ReplyDeleteTargets to improve further:
o Include information about shot types in your storyboard.
o Try to include more detailed analysis of the effect of all technical elements of print media, e.g. what do the fonts and colours connotes? What effect do shot types and mise-en-scene have in the images?
o Complete a second set of drafts for the ancillary tasks including colour schemes and font styles.